Creative Director, Photographer and Founder of KYD Ricky Shoebio has made himself a fixture in the Lifestyle, Footwear, Editorial, Commercial spaces for his and teams visual storytelling. Through the conceptualizing of said pieces, content segments, campaigns, commercials they have laid their stamp on the industry as an agency. Working alongside Nike, Foot Inc, BMW, Revolt, Hulu, Disney, FX, Sony, AT&T, Converse, Adidas, Jordan Brand, Popsugar, Live Nation, Red Bull, FIBA, Eastbay, NCAA, Sony Music, Comic Con, Jack Daniel's, Under Armour, Reebok, Mountain Dew, Oakley, Tesla, Google, The NBA, The Recording Academy (Grammys), HBO, and many others he continues to establish himself as a true visionary and asset.

His works with Ciara, Run DMC, Carmelo Anthony, Angus Cloud, Broderick Hunter, Juvenile, Don C, Damien Lillard, Elton John, Eddie Huang, Ryan Penagos, and Visual artist King Saladeen; have garnered him a well respected reputation in a short time. Leading KYD to be a one of the most prominent Black Owned Agencies in New York. And also helping SOCIAL Magazine and SOCIAL TV grow to a 50,000+ print subscription with a 500,000+ UMV, and 255,000+ subscribers with over 100,000,000+ in only two years; Shoebio has made a phenomenal following for himself and the people and organizations he has supported.